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Strategy
Geographies
London, United Kingdom
Portfolio
1 totalCo-Investors
3Latest Pulse
- Jul 30, 2026Reformation Debuts on NYSE, Raises $210.9MSustainable womenswear brand Reformation priced its IPO at $15 a share, raising $210.9 million and debuting on the NYSE at a roughly $886 million market value backed by private equity firm Permira.→
- Jul 30, 2026Reformation Opens Flat in $211M NYSE DebutPermira-backed sustainable fashion retailer Reformation raised $210.9 million in its NYSE debut, pricing at the bottom of its range and opening flat at $15 for an $886 million market value, well below its initial $1 billion target.→
- Jul 30, 2026Reformation Opens Flat, Valued at $886M in NYSE DebutReformation opened flat at its $15 IPO price in its NYSE debut Thursday, valuing the Permira-backed sustainable fashion brand at $886.1 million after it raised $210.9 million pricing at the bottom of its range.→
Permira FAQ
What companies has Permira invested in?
Permira's portfolio includes Reformation.
Who does Permira co-invest with most?
In the rounds Value Add tracks, Permira most often invests alongside 14W (1 shared deal), Imaginary Ventures (1 shared deal), Stripes Group (1 shared deal).