IPO
Company Profile
Reformation is a Los Angeles-based sustainable womenswear apparel brand.
Founded 2009Los Angeles, CaliforniaREF
Investors
PermiraStripes14WImaginary Ventures
Reformation FAQ
- Is Reformation publicly traded?
- Yes. Reformation trades under the ticker REF.
- Who are Reformation's investors?
- Reformation's investors include Permira, Stripes, 14W, Imaginary Ventures.
Coverage Timeline
newest first- Aug 3, 2026IPOConsumer IPOs Are Getting Crushed While Biotech Pops→
- Aug 3, 2026IPOMuted Consumer IPO Debuts Are a Warning for the Tech Pipeline→
- Jul 30, 2026IPOReformation Debuts on NYSE, Raises $210.9M$210.9M raised→
- Jul 30, 2026IPOReformation Opens Flat in $211M NYSE Debut$886M valuation→
- Jul 30, 2026IPOReformation Opens Flat, Valued at $886M in NYSE Debut$886M valuation→
- Jul 29, 2026IPOReformation Prices IPO to Raise Up to $225M$225M IPO→
- Jul 24, 2026IPOReformation Prices Alongside Jersey Mike's This Week$293M IPO→
- Jul 23, 2026IPOReformation Files for NYSE IPO Off 20 Growth Quartersup to $1B target valuation→
All Coverage
IPO
Consumer IPOs Are Getting Crushed While Biotech Pops
Jersey Mike's opened 9% below its IPO price the same day Reformation traded flat, while Apnimed popped 37.5% days later -- public investors are rewarding unmet-need biotech and discounting mature consumer brands.
IPO
Muted Consumer IPO Debuts Are a Warning for the Tech Pipeline
IPO
Muted Consumer IPO Debuts Are a Warning for the Tech Pipeline
Reformation and Jersey Mike's both priced and debuted within days of each other with muted first-day performance, a real-time read on risk appetite that every AI-adjacent IPO waiting in the wings should be watching closely.
IPO
Reformation Debuts on NYSE, Raises $210.9M
IPO$210.9M raised
Reformation Debuts on NYSE, Raises $210.9M
Sustainable womenswear brand Reformation priced its IPO at $15 a share, raising $210.9 million and debuting on the NYSE at a roughly $886 million market value backed by private equity firm Permira.
IPO
Reformation Opens Flat in $211M NYSE Debut
IPO$886M valuation
Reformation Opens Flat in $211M NYSE Debut
Permira-backed sustainable fashion retailer Reformation raised $210.9 million in its NYSE debut, pricing at the bottom of its range and opening flat at $15 for an $886 million market value, well below its initial $1 billion target.
IPO
Reformation Opens Flat, Valued at $886M in NYSE Debut
IPO$886M valuation
Reformation Opens Flat, Valued at $886M in NYSE Debut
Reformation opened flat at its $15 IPO price in its NYSE debut Thursday, valuing the Permira-backed sustainable fashion brand at $886.1 million after it raised $210.9 million pricing at the bottom of its range.
IPO
Reformation Prices IPO to Raise Up to $225M
IPO$225M IPO
Reformation Prices IPO to Raise Up to $225M
Sustainable fashion brand Reformation priced its IPO at 14.06 million shares in a $15-17 range, targeting roughly $225 million at the midpoint ahead of its Nasdaq debut this week.
IPO
Reformation Prices Alongside Jersey Mike's This Week
IPO$293M IPO
Reformation Prices Alongside Jersey Mike's This Week
Reformation is pricing its NYSE debut the same night as Jersey Mike's, giving investors a rare back-to-back read on consumer-brand IPO appetite.
IPO
Reformation Files for NYSE IPO Off 20 Growth Quarters
IPOup to $1B target valuation
Reformation Files for NYSE IPO Off 20 Growth Quarters
Sustainable womenswear brand Reformation filed an amended S-1 for a proposed NYSE listing under ticker REF, off 20 straight quarters of double-digit growth, targeting up to a $1 billion valuation.