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Reformation on Pulse

Consumer

The full thread of our Reformation coverage — a running record of every development we've tracked, with the VC take on each.

2
Stories
2
With a headline figure
Jul 23, 2026
Since

Coverage Timeline

newest first
  1. Jul 24, 2026IPOReformation Prices Alongside Jersey Mike's This Week$293M IPO→
  2. Jul 23, 2026IPOReformation Files for NYSE IPO Off 20 Growth Quartersup to $1B target valuation→

All Coverage

IPO· Jul 24, 2026

Reformation Prices Alongside Jersey Mike's This Week

Illustration for: Reformation Prices Alongside Jersey Mike's This Week
IPO$293M IPO

Reformation Prices Alongside Jersey Mike's This Week

Reformation is pricing its NYSE debut the same night as Jersey Mike's, giving investors a rare back-to-back read on consumer-brand IPO appetite.

Jul 24, 2026
IPO· Jul 22, 2026

Reformation Files for NYSE IPO Off 20 Growth Quarters

Illustration for: Reformation Files for NYSE IPO Off 20 Growth Quarters
IPOup to $1B target valuation

Reformation Files for NYSE IPO Off 20 Growth Quarters

Sustainable womenswear brand Reformation filed an amended S-1 for a proposed NYSE listing under ticker REF, off 20 straight quarters of double-digit growth, targeting up to a $1 billion valuation.

Jul 22, 2026
@Trace_Cohen·t@nyvp.com