Forgepoint Raises $9.8M To Build An AI Sales Rep For Factories

Forgepoint, a New York startup building an AI inside sales representative for manufacturers, raised a $9.8 million seed led by Primary Venture Partners and a16z speedrun, with angel backers tied to OpenAI, Brex, Vercel and SoFi.

Forgepoint Raises $9.8M To Build An AI Sales Rep For Factories: key figures
ShareXLinkedInEmail

THE RUNDOWN

1

Primary Venture Partners and a16z speedrun co-led the $9.8M seed, with angels from OpenAI, Brex, Vercel and SoFi joining -- a strong signal for a pre-revenue-stage company this early.

2

Forgepoint's AI rep, named Frank, targets the request-for-quotation process in manufacturing, a workflow that has resisted automation because it depends on technical back-and-forth, not just form-filling.

3

Founded in 2025, the company is barely a year old, meaning this seed is largely a bet on the founders and the category rather than proven traction.

4

Automating RFQ intake could free up manufacturers' technical sales staff for higher-value work, but factories buying custom parts may resist letting an AI agent handle the first conversation with a new supplier.

The VC Read

Value Add VC analysis

The narrow wedge is the smart part of this pitch -- RFQ automation for manufacturers is specific enough that Frank can actually get good at it, unlike the dozens of 'general AI sales agent' startups raising seeds this year. The diligence item to chase is whether a single wrong quote erodes trust fast enough to cap adoption; in a relationship-driven industry like custom manufacturing, one bad experience with an AI-handled RFQ could set the category back further than a bad demo would in software sales.

Analysis

Forgepoint, a New York-based AI software company, has raised a $9.8 million seed round led by Primary Venture Partners and a16z speedrun, according to The SaaS News. Angel investors associated with OpenAI, Brex, Vercel and SoFi also participated. No valuation was disclosed.

## What Frank actually automates Founded in 2025 by CEO Jack Strauss and CTO Alex Pareto, Forgepoint builds an AI inside sales representative called Frank, aimed specifically at the request-for-quotation process industrial manufacturers run when a customer wants a custom part made. Frank handles intake, preparation and follow-up on quote requests, with the pitch that it frees human sales engineers to focus on the technical and commercial judgment calls that actually require their expertise rather than chasing paperwork and back-and-forth clarifying questions.

“The investor list is the most interesting signal in this round.”

The RFQ process is a genuinely underserved niche for AI tooling: unlike a standard sales pipeline, quoting custom manufacturing work involves technical specifications, tolerances and material choices that a generic sales-automation tool isn't built to parse. That's also why it's a harder problem than most AI sales-agent pitches -- a wrong or incomplete quote can cost a manufacturer a contract or an expensive rework, which makes buyers more conservative about handing the first conversation to software than they would be for, say, a SaaS demo request.

The investor list is the most interesting signal in this round. A16z speedrun specifically backs consumer and enterprise software founders early, and the presence of angels tied to OpenAI, Brex, Vercel and SoFi suggests Forgepoint recruited operators from adjacent fast-growing companies rather than relying solely on institutional capital to validate the idea. That's a common pattern for seed-stage AI agent startups trying to signal credibility to enterprise buyers before they have a long customer logo list to point to.

At barely a year old with no disclosed metrics, Forgepoint's seed is a bet on the founders and the narrowness of its wedge -- RFQ automation specifically, rather than a general AI sales platform -- more than on proven commercial results. The company says the capital will go toward reaching more manufacturers, deepening integrations with enterprise business systems, and hiring.

ShareXLinkedInEmail

More on

OpenAI →

Key Sources

2 sources

THE WIRE in your inbox— Tech, startup & VC news with The VC Read, a few times a week. Free to subscribe, no spam.

No spam, unsubscribe anytime. Sent via Substack · Privacy · or subscribe on Substack ↗