Third startup. Learned everything the hard way twice already.
*Not a real statistic. No orbs were harmed.
“You'll catch yourself about to make Mistake #2 from Startup One. You catch it in time. Growth.”
Tweet this horoscope →The mystical fundamentals behind The Serial Founder.
Notion (third OKR rebuild)
Scar tissue
Startups survived
Whatever worked last time, adjusted for inflation
A first-time founder ignoring their advice
The signs the stars — and several failed cap tables — have opinions about.
Both have the scar tissue to know the first idea is never the idea. They finish each other's “well, what we learned was—” sentences.
The Founder has stopped taking “quick coffee chats” that go nowhere. The Networker has never once had a coffee chat that went nowhere, in their own opinion.