Titan OS Raises $46M, Lifts Total Funding To $110M

Barcelona-based Titan OS raised $46 million in new equity and debt, lifting its total funding to $110 million as the smart-TV operating system expands past 30 million users.

By the Numbers

$46M
New funding, Nov 2026
$110M
Total funding to date
30M
Users
18M
Users a year ago
250
Headcount
Trace Cohen
By Trace Cohen · Value Add Pulse Funding Desk
Founder & Editor-in-chief, Value Add VC
3 min read
Titan OS Raises $46M, Lifts Total Funding To $110M: key figures
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THE RUNDOWN

1

Philips dropped Google TV for its 2026 sets in favor of Titan OS, the clearest sign yet that TV makers want an alternative to Google's walled garden.

2

Titan OS mixed debt from BlackRock into this round rather than relying only on equity, a financing structure hardware-adjacent startups increasingly use to avoid dilution.

3

User count grew roughly two-thirds, from 18 million to 30 million in a year, but TV hardware margins are thin, so Titan OS's real test is converting reach into ad and FAST-channel revenue.

4

The $110 million total funding still trails what Google and Amazon can spend defending their own TV operating systems, a scale gap Titan OS has to out-execute, not out-raise.

The VC Read

Value Add VC analysis

The signal here isn't the $46M, it's the financing mix: bringing in BlackRock as a debt partner alongside equity investors Highland Europe and Mangrove Capital Partners is a tell that Titan OS wants to avoid a down-round-shaped dilution path while it scales. The diligence item for anyone looking at this space is attach rate per manufacturer, not total users -- Philips switching from Google TV for its whole 2026 lineup is worth more than ten million casual users on budget sets. Watch whether Sharp, AOC, Vestel and Skyworth convert from pilot partners to full fleet deployments over the next two quarters.

Analysis

Barcelona-based Titan OS raised $46 million in new funding on November 4, 2026, combining equity and debt, lifting its total capital raised to $110 million as the independent smart-TV operating system expands past 30 million users, according to TechCrunch.

What Titan OS does

Founded in 2023 by Jacinto Roca along with co-founders Timothy Edwards, Miquel Barba and Tobias Pfalzgraff, Titan OS builds an operating system that TV manufacturers install on their sets so they can earn ad and partnership revenue without ceding control to Google or Amazon, per the company's own announcement. The company is headquartered in Barcelona with branches in Amsterdam and Taipei, and its London office focuses on advertising sales. Titan OS now serves 30 million users, up from 18 million a year ago, and has grown headcount to 250 people, according to TechCrunch. Manufacturer partners include Philips, AOC, Sharp, Vestel and Skyworth -- the latter three added since last year -- and the company also serves as a sales partner for TiVo in some markets and for Tubi in the U.K.

Titan OS funding history

This is Titan OS's second disclosed round, per the company's blog and TechCrunch:

“Titan OS now serves 30 million users, up from 18 million a year ago, and has grown headcount to 250 people, according to TechCrunch.”

  • Dec 2025 Series A -- $58 million (€50 million), led by Highland Europe, with Mangrove Capital Partners also participating.
  • Nov 4, 2026 round -- $46 million in new equity and debt, with Highland Europe and Mangrove Capital Partners returning as existing investors and debt facilities provided by funds and accounts managed by BlackRock.
  • Total funding to date -- $110 million.

Who invested in Titan OS

Highland Europe led the original Series A and remains an investor in this round alongside Mangrove Capital Partners. The new capital's debt portion came from BlackRock-managed funds, a structure that lets Titan OS raise growth capital without diluting existing shareholders as much as an all-equity round would. TechCrunch reported the company said it could have chosen not to raise money and grow slowly -- language suggesting the round was opportunistic rather than a cash-crunch necessity.

Smart TV OS market and competitors

Titan OS's core pitch is independence from "walled gardens" like Google TV, which the company argues steers viewers toward YouTube rather than giving manufacturers full control of the user experience. Philips made that trade-off concrete this year, switching its 2026 model lineup from Google TV to Titan OS, according to TechCrunch. The connected-TV advertising market the company is chasing is expected to surpass $38 billion worldwide by 2027, per Statista data cited on Titan OS's own blog -- a figure that reflects the company's own framing of its opportunity rather than independent confirmation. Our Pulse funding tracker has more on how debt-and-equity hybrid rounds are trending across the sector this year.

What to watch next

The TV hardware business itself is not a very profitable business, in the company's own words relayed by TechCrunch, which is exactly why Titan OS is betting on software and ad revenue rather than device sales. However, growing users from 18 million to 30 million in a year was achieved mostly by adding mid-tier manufacturers like Sharp and Vestel rather than displacing Google or Amazon's top-tier partners outright -- Philips is the marquee win so far, but one switch does not yet prove a trend. Watch whether Titan OS lands a second major manufacturer away from Google TV before its next funding round, since that would be the clearest evidence its independent-OS pitch is working at scale rather than only at the margins.

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Key Sources

1 source

Reported by TechCrunch · Analysis by Value Add Pulse.

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