SuperMe Raises $20M Series A Led By Forerunner's Kirsten Green

SuperMe has raised a $20 million Series A led by Forerunner Ventures partner Kirsten Green, with Greylock Partners also participating, to expand its AI-generated profiles built on real people's professional expertise.

Trace Cohen
By Trace Cohen · Value Add Pulse AI Desk
Founder & Editor-in-chief, Value Add VC
3 min read
SuperMe Raises $20M Series A Led By Forerunner's Kirsten Green: key figures
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THE RUNDOWN

1

Forerunner's Kirsten Green and Greylock Partners backing SuperMe at the Series A signals top consumer and enterprise investors converging on AI-generated expertise as a category.

2

Founders Casey Winters and Ludo Antonov, both former Pinterest growth leaders, are betting that operator pedigree can carry a brand-new AI product category.

3

SuperMe's free-now, paid-later model echoes the freemium growth playbook its founders ran at Pinterest, now applied to an AI-native product.

4

A $20M Series A for a pre-revenue AI-profile product shows investors still paying up early for founder pedigree over proven traction.

The VC Read

Value Add VC analysis

Pinterest's growth lineage is doing real work in SuperMe's cap table -- Casey Winters built his reputation scaling Pinterest's funnel, and Forerunner's Kirsten Green has backed consumer products that turned niche behavior into habit. Diligence item: SuperMe's 200-plus Work Groups prove people are using the product, not that anyone will pay once the free tier narrows -- the real test is whether question-limit paywalls convert at a price that supports a venture-scale business.

Analysis

SuperMe has raised a $20 million Series A led by Forerunner Ventures partner Kirsten Green, with participation from Greylock Partners, the company said, to expand a network of AI-generated profiles built on real people's professional expertise.

What SuperMe does

SuperMe creates interactive AI profiles based on professional experience that people choose to share, letting users ask questions and get answers drawn from an expert's background without that person joining the conversation directly. The product also offers group chats where multiple AI profiles weigh in on a question and show where they agree or disagree, and SuperMe has connected its network to both ChatGPT and Claude. More than 200 Work Groups have been created on the platform so far, according to the company. Source SuperMe was started in 2024 by Casey Winters and Ludo Antonov, who both previously worked at Pinterest, and is headquartered in San Francisco. Winters built his reputation running growth at Pinterest before co-founding SuperMe, and that growth pedigree is a central part of the company's pitch to early users and investors alike -- the bet is that an operator who scaled one consumer platform's funnel can design the habits that make an AI-profile network sticky.

SuperMe funding history: how much has the company raised?

SuperMe's last disclosed funding before this round was a seed round that closed around December 2024, according to VCBacked; the company has not disclosed that round's size or valuation, nor a valuation for the new $20 million Series A. SuperMe currently offers free access to its platform but plans to introduce question limits behind paid tiers, a freemium approach the company is betting will convert a wider user base into a smaller paying one.

“More than 200 Work Groups have been created on the platform so far, according to the company.”

Who invested in SuperMe

The Series A was led by Forerunner's Kirsten Green, with participation from Greylock Partners. SuperMe's earlier backers include Karman Ventures, per VCBacked, though the company has not disclosed which, if any, of its earlier investors returned for this round.

Expert-network market and competitors: how does SuperMe compare?

SuperMe is entering a human-expertise market dominated by traditional expert networks: the sector reached an estimated $3 billion in 2025, growing about 12% annually between 2023 and 2025, according to expert-network researcher Inex One. Source The largest incumbent, GLG, has seen its market share fall from 51% to 24% over the past decade as rivals such as Third Bridge, GuidePoint, Dialectica and AlphaSense have taken share, giving AI-native challengers like SuperMe an opening to compete on cost and speed rather than displace the category outright. SuperMe's bet is that an AI profile can approximate a paid expert call for routine questions, part of a wider push into AI-native consumer products our funding tracker has tracked across the category this year, where investors have paid up for teams that can point to engaged early usage rather than revenue.

Open questions for SuperMe

SuperMe has not disclosed revenue, a paying-customer count, or a valuation for the new round -- worth noting, since its free-to-paid conversion plan is still untested at scale. The real test for the $20 million bet is whether question-limit paywalls convert enough of SuperMe's 200-plus Work Groups into paying accounts once the free tier narrows, and whether the group-chat feature that lets multiple AI profiles debate a question turns into a reason people keep coming back rather than a one-time novelty.

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