Company intelligence

Instinct

Invite-only personal AI assistant, operated via text and phone calls, that books, buys, and manages tasks on a user's behalf; valuation rocketed from ~$100M to $2.5B in weeks after a $250M Series B in August 2026, with reports in mid-September it's in early talks for up to $10B.

AI infraSan Francisco, California, USAFounded 2026Founders: Noah ShinnWebsite โ†—See connections โ†’Compare with Anthropic
Last verified Sep 28, 2026

Key Metrics

Valuation
$10B
As of Sep 28, 2026TechCrunch
Total funding
$350M
As of Aug 26, 2026TechCrunch

Company Snapshot

Instinct is a AI infra company, based in San Francisco, California, USA, founded 2026 by Noah Shinn. Latest valuation $10B (As of Sep 28, 2026, TechCrunch). Total funding $350M (As of Aug 26, 2026).

Recent changes

  1. Sep 28, 2026Raised $1B Series C at a $10B valuation Instinct (Business Wire via FinancialContent)
  2. Sep 28, 2026New investor: Coatue Management Instinct (Business Wire via FinancialContent)
  3. Sep 28, 2026New investor: Sequoia Capital Instinct (Business Wire via FinancialContent)
  4. Sep 28, 2026Instinct Closes $1B Series C At $10B Valuation Pulse story
  5. Sep 28, 2026Valuation rose from $2.5B to $10B TechCrunch
Earlier changes (9)
  1. Sep 10, 2026Instinct Eyes $1B Raise As Compute Costs Bite Pulse story
  2. Aug 28, 2026Instinct Raises $250M at $2.5B, Four Months Old Pulse story
  3. Aug 27, 2026Instinct Hits $2.5B Valuation on $350M Raised Pulse story
  4. Aug 26, 2026Raised $250M Series B at a $2.5B valuation TechCrunch
  5. Aug 26, 2026First reported total funding: $350M TechCrunch
  6. Aug 26, 2026New investor: Index Ventures TechCrunch
  7. Aug 26, 2026New investor: Benchmark TechCrunch
  8. Aug 26, 2026Instinct's Valuation Rockets to $2.5B in Weeks Pulse story
  9. Aug 2026First reported valuation: $2.5BRumored The Information

Funding History

2 events ยท sources dated per row
DateEventAmountValuationInvestorsSource
Sep 28, 2026Series C$1B$10BInstinct (Business Wire via FinancialContent)
Aug 26, 2026Series B$250M$2.5BTechCrunch
Funding timeline ยท 2 rounds ยท $1.3B tracked
$0.0M$560M$1.1B$250MSeries BAug 26$1.0BSeries CSep 26

Investors

Latest Pulse

  1. Instinct Closes $1B Series C At $10B ValuationPersonal AI-agent startup Instinct has closed a $1 billion Series C at a $10 billion valuation, finalizing a round that had only been reported as a possibility at a similar size.โ†’
  2. Instinct Eyes $1B Raise As Compute Costs BitePersonal AI assistant Instinct is in talks to raise as much as $1 billion at a valuation up to $10 billion, weeks after its last round, as compute costs strain its free-to-use product.โ†’
  3. The Startups Building AI Agents That Shop for YouVenture capital is fanning out across every layer of agentic commerce at once -- multipurpose shopping agents, deal-finding assistants, and the payment plumbing agents need to transact -- with real usage and real failures alike.โ†’
  4. Instinct Raises $250M at $2.5B, Four Months OldInstinct, a personal AI assistant still in private testing, raised a $250 million Series B led by Index Ventures and Benchmark at a $2.5 billion valuation, up from roughly $50 million four months ago.โ†’
  5. Instinct Hits $2.5B Valuation on $350M RaisedInstinct, the personal AI assistant built by 23-year-old founder Noah Shinn, has raised $350 million in total including a $250 million Series B co-led by Index Ventures and Benchmark at a $2.5 billion valuation.โ†’
  6. Instinct's Valuation Rockets to $2.5B in WeeksInstinct, a four-month-old AI assistant startup led by 23-year-old Noah Shinn, raised $250 million at a $2.5 billion valuation co-led by Index Ventures and Benchmark, up fivefold from $500 million just weeks earlier.โ†’
  7. Instinct's Powerful AI Assistant Raises Privacy ConcernsInstinct's ambient AI assistant, which reads across a user's apps and messages to act proactively, is drawing privacy and security concerns over how much personal data it continuously accesses.โ†’

Coverage Timeline

newest first
  1. Sep 28, 2026FUNDINGInstinct Closes $1B Series C At $10B Valuation$1B Series C at $10B valuationโ†’
  2. Sep 10, 2026FUNDINGInstinct Eyes $1B Raise As Compute Costs Biteup to $1B raise soughtโ†’
  3. Sep 3, 2026FUNDINGThe Startups Building AI Agents That Shop for Youโ†’
  4. Aug 28, 2026FUNDINGInstinct Raises $250M at $2.5B, Four Months Old$250M at $2.5Bโ†’
  5. Aug 27, 2026FUNDINGInstinct Hits $2.5B Valuation on $350M Raised$250M Series B at $2.5Bโ†’
  6. Aug 26, 2026FUNDINGInstinct's Valuation Rockets to $2.5B in Weeks$250M Series Bโ†’
  7. Aug 23, 2026AIInstinct's Powerful AI Assistant Raises Privacy Concernsโ†’

All Coverage

FUNDING

Instinct Closes $1B Series C At $10B Valuation

Illustration for: Instinct Closes $1B Series C At $10B Valuation
FUNDING$1B Series C at $10B valuation

Instinct Closes $1B Series C At $10B Valuation

Personal AI-agent startup Instinct has closed a $1 billion Series C at a $10 billion valuation, finalizing a round that had only been reported as a possibility at a similar size.

FOLLOW-UP
FUNDING

Instinct Eyes $1B Raise As Compute Costs Bite

Illustration for: Instinct Eyes $1B Raise As Compute Costs Bite
FUNDINGup to $1B raise sought

Instinct Eyes $1B Raise As Compute Costs Bite

Personal AI assistant Instinct is in talks to raise as much as $1 billion at a valuation up to $10 billion, weeks after its last round, as compute costs strain its free-to-use product.

FOLLOW-UP
FUNDING

The Startups Building AI Agents That Shop for You

Illustration for: The Startups Building AI Agents That Shop for You
FUNDING

The Startups Building AI Agents That Shop for You

Venture capital is fanning out across every layer of agentic commerce at once -- multipurpose shopping agents, deal-finding assistants, and the payment plumbing agents need to transact -- with real usage and real failures alike.

DEEP DIVE
FUNDING

Instinct Raises $250M at $2.5B, Four Months Old

Illustration for: Instinct Raises $250M at $2.5B, Four Months Old
FUNDING$250M at $2.5B

Instinct Raises $250M at $2.5B, Four Months Old

Instinct, a personal AI assistant still in private testing, raised a $250 million Series B led by Index Ventures and Benchmark at a $2.5 billion valuation, up from roughly $50 million four months ago.

DEEP DIVE
FUNDING

Instinct Hits $2.5B Valuation on $350M Raised

Illustration for: Instinct Hits $2.5B Valuation on $350M Raised
FUNDING$250M Series B at $2.5B

Instinct Hits $2.5B Valuation on $350M Raised

Instinct, the personal AI assistant built by 23-year-old founder Noah Shinn, has raised $350 million in total including a $250 million Series B co-led by Index Ventures and Benchmark at a $2.5 billion valuation.

DEEP DIVE
FUNDING

Instinct's Valuation Rockets to $2.5B in Weeks

Illustration for: Instinct's Valuation Rockets to $2.5B in Weeks
FUNDING$250M Series B

Instinct's Valuation Rockets to $2.5B in Weeks

Instinct, a four-month-old AI assistant startup led by 23-year-old Noah Shinn, raised $250 million at a $2.5 billion valuation co-led by Index Ventures and Benchmark, up fivefold from $500 million just weeks earlier.

DEEP DIVE
AI

Instinct's Powerful AI Assistant Raises Privacy Concerns

Illustration for: Instinct's Powerful AI Assistant Raises Privacy Concerns
AI

Instinct's Powerful AI Assistant Raises Privacy Concerns

Instinct's ambient AI assistant, which reads across a user's apps and messages to act proactively, is drawing privacy and security concerns over how much personal data it continuously accesses.

DEEP DIVE

Value Add Research

Related Companies

More on InstinctAI Buildout Tracker โ†’Big Tech AI Spending โ†’AI Valuations โ†’

Instinct FAQ

What is Instinct's valuation?

Instinct's valuation is $10B (As of Sep 28, 2026, TechCrunch).

How much has Instinct raised?

Instinct has raised $350M in total funding (As of Aug 26, 2026, TechCrunch).

Who are Instinct's investors?

Instinct's investors include Benchmark, Coatue Management, Index Ventures, Sequoia Capital (As of Sep 28, 2026).

Sources & methodologyshow
Where these figures come from

Figures are labelled Reported (a source states it), Estimated, Derived (computed from other facts) or Rumored (in talks / unconfirmed). Rumors never replace a confirmed figure. Each figure keeps its own as-of date; history is preserved rather than overwritten.

How we verify data ยท Suggest a correction