AI
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Company Snapshot
Apple is based in Cupertino, California, USA, founded 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne. Market cap $4.669T (As of Sep 5, 2026, companiesmarketcap.com).
Recent changes
- Sep 10, 2026Sep 10, 2026Apple Unveils iPhone Duo, Its First Foldable Pulse story
- Sep 9, 2026Sep 9, 2026Apple's foldable iPhone Duo starts at $2,000 Pulse story
- Sep 5, 2026Sep 5, 2026First reported market cap: $4.669T companiesmarketcap.com
- Sep 2, 2026Sep 2, 2026Apple's New CEO Starts With a $55 Million Pay Package Pulse story
- Sep 2, 2026Sep 2, 2026Ex-Apple Engineers' Lyte Raises $165M at $1.6B Pulse story
Earlier changes (7)
- Aug 28, 2026Aug 28, 2026Apple TV Jumps to $14.99, Fourth Hike in Four Years Pulse story
- Aug 18, 2026Aug 18, 2026Apple Cuts EU App Store Fees to End DMA Fight Pulse story
- Aug 14, 2026Aug 14, 2026Apple Proposes 15% Cut on Purchases Outside App Store Pulse story
- Jul 31, 2026Jul 31, 2026Amazon Surges, Apple Falls as Investors Pick AI Winners Pulse story
- Jul 30, 2026Jul 30, 2026Apple Beats Estimates for a 13th Straight Quarter Pulse story
- Jul 28, 2026Jul 28, 2026Apple Crosses $5 Trillion Market Cap Pulse story
- Sep 27, 2025Sep 27, 2025First reported revenue: $416.16B SEC EDGAR
Latest Pulse
- Sep 14, 2026Apple Ships iOS 27 With Its Biggest Siri Overhaul YetApple released iOS 27, iPadOS 27 and macOS 27 Golden Gate on September 14 with a beta of Siri AI, an English-only conversational assistant limited to iPhone 15 Pro and newer devices, with five more languages promised for October.→
- Sep 14, 2026Daydream Turns Your Camera Roll Into A Shoppable FeedFashion discovery app Daydream launched two Apple Intelligence-powered features letting iPhone users shop outfits saved in their camera roll and search its catalog of roughly 3 million products through Siri without opening the app.→
- Sep 10, 2026Apple Unveils iPhone Duo, Its First FoldableApple entered the foldable-phone market for the first time with the $1,999 iPhone Duo, a passport-style fold with a 7.6-inch inner display, arriving roughly five years after Samsung's first Galaxy Fold.→
- Sep 9, 2026Apple's foldable iPhone Duo starts at $2,000Apple's first foldable iPhone, reportedly named iPhone Duo, is expected to start at $2,000 for a 256GB model, undercutting some analyst price forecasts for the device.→
- Sep 9, 2026Why Apple's Foldable Won't Create Many New VC WinnersApple's first foldable iPhone ships today under its first new-era CEO, and the more interesting investable story isn't the hinge supplier -- it's what happens downstream if the device actually sells.→
- Sep 6, 2026Phil Schiller Left the App Store Over Its Next ActBloomberg reports Apple's longtime App Store chief stepped aside partly because he did not want to run the margin-expansion and recurring-revenue push that new CEO John Ternus and services chief Eddy Cue are planning.→
- Sep 4, 2026John Ternus Takes Over as Apple CEOTim Cook stepped down after 15 years and hardware chief John Ternus became Apple's CEO on Sept. 4, inheriting a $4.75 trillion company facing a memory chip shortage, slowing growth and a widening AI gap with OpenAI and Google.→
- Sep 2, 2026Ex-Apple Engineers' Lyte Raises $165M at $1.6BLyte, a robotics-perception startup founded by former Apple and PrimeSense engineers, raised a $165 million Series C led by Maverick Silicon at a $1.6 billion valuation to scale sensing for warehouse robots.→
- Sep 2, 2026Apple's New CEO Starts With a $55 Million Pay PackageJohn Ternus took over as Apple's chief executive on Tuesday, and a new 8-K sets his salary at $3 million now and a $55 million equity award for fiscal 2027, three-quarters of it tied to Apple's return against the S&P 500.→
- Sep 1, 2026Cook Leaves Apple 2,680% Higher Than He Found ItApple's total shareholder return over Tim Cook's 15 years as chief executive came to roughly 2,680%, turning a $10,000 investment on his first day into about $278,000 and growing market capitalization from $347 billion to $4.7 trillion.→
Coverage Timeline
newest first- Sep 14, 2026AIApple Ships iOS 27 With Its Biggest Siri Overhaul Yet→
- Sep 14, 2026AIDaydream Turns Your Camera Roll Into A Shoppable Feed→
- Sep 10, 2026BIG TECHApple Unveils iPhone Duo, Its First Foldable$1,999 starting price→
- Sep 9, 2026BIG TECHApple's foldable iPhone Duo starts at $2,000$2,000 starting price→
- Sep 9, 2026BIG TECHWhy Apple's Foldable Won't Create Many New VC Winners→
- Sep 6, 2026BIG TECHPhil Schiller Left the App Store Over Its Next Act→
- Sep 4, 2026BIG TECHJohn Ternus Takes Over as Apple CEO→
- Sep 2, 2026FUNDINGEx-Apple Engineers' Lyte Raises $165M at $1.6B$165M Series C→
- Sep 2, 2026BIG TECHApple's New CEO Starts With a $55 Million Pay Package$55M equity award→
- Sep 1, 2026BIG TECHCook Leaves Apple 2,680% Higher Than He Found It→
- Sep 1, 2026REGULATIONApple Accuses OpenAI of Destroying Evidence→
- Sep 1, 2026AIPerplexity Splits AI Tasks Between Cloud and Your Mac→
- Aug 31, 2026BIG TECHTim Cook Steps Down as Apple CEO, Hands Reins to Ternus→
- Aug 28, 2026BIG TECHApple TV Jumps to $14.99, Fourth Hike in Four Years$14.99/mo, up from $12.99→
- Aug 25, 2026AIApple's New Mac Studio, Mini Lean Hard Into Local AI→
- Aug 24, 2026BIG TECHAt Apple's CEO Farewell, an Unusually Personal Tim Cook→
- Aug 21, 2026BIG TECHApple Cuts 200+ Jobs From Siri and Vision Pro Teams→
- Aug 20, 2026AIApple Music Will Start Labeling AI-Generated Songs→
- Aug 20, 2026AIChatGPT Can Now Read and Send Your iMessages→
- Aug 18, 2026REGULATIONApple Cuts EU App Store Fees to End DMA Fight5% to 26% tiers→
- Aug 17, 2026REGULATIONApple's Spyware Alert Hits Unprecedented Scale→
- Aug 14, 2026REGULATIONApple Proposes 15% Cut on Purchases Outside App Store15% commission→
- Aug 14, 2026AIApple Built Its Own China AI Model With Alibaba's Help→
- Aug 12, 2026AIGoogle's Pixel 11 Puts Gemini at the Center of Its Apple Fight→
- Aug 7, 2026REGULATIONAI's Biggest Companies Are Suddenly Fighting in Court→
- Aug 6, 2026BIG TECHOpenAI Moves to Dismiss Apple's Trade-Secrets Suit→
- Aug 5, 2026BIG TECHFoxconn Posts Record Sales on AI Server Demand~$27.9B July revenue→
- Aug 5, 2026BIG TECHApple's Private Relay Is Leaking Real IP Addresses→
- Aug 4, 2026BIG TECHOpenAI Fires Back at Apple's Trade Secret Suit→
- Aug 4, 2026BIG TECHOpenAI Publishes Emails to Rebut Apple's Trade Secret Suit→
- Aug 4, 2026BIG TECHAmazon Joins the $3 Trillion Club on AI Cloud Demand$3T market cap→
- Aug 3, 2026BIG TECHApple Finally Fixed Siri. It Feels Anticlimactic.→
- Aug 3, 2026BIG TECHAn Apple iCloud Policy Quietly Fueled the OpenAI Leak Suit→
- Jul 31, 2026BIG TECHAmazon Surges, Apple Falls as Investors Pick AI WinnersAMZN +12-14%, AAPL -8-9%→
- Jul 30, 2026BIG TECHApple Beats Estimates for a 13th Straight Quarter$109.4B rev, EPS $2.02→
- Jul 29, 2026BIG TECHMicrosoft, Meta Earnings Put Wall Street's AI Patience to the Test→
- Jul 28, 2026IPOApple Crosses $5 Trillion Market Cap→
- Jul 28, 2026BIG TECHApple And Google Both Blink As RAM Prices SextupleRAM up ~6x→
- Jul 27, 2026BIG TECHApple Reclaims Title As World's Most Valuable Company~$4.94T cap→
- Jul 27, 2026BIG TECHApple Reclaims World's Most Valuable Company From Nvidia→
- Jul 27, 2026BIG TECHBig Tech's $725B AI Bet Faces Earnings Reckoning→
- Jul 23, 2026AIOpenAI Rolls Out ChatGPT Health to All US Adults→
- Jul 22, 2026BIG TECHAltman and Ive's Hardware Bet Now Sits at the Center of OpenAI's Future→
- Jul 17, 2026IPOApple's Trade-Secrets Suit Threatens OpenAI's IPOIPO odds: 18.5%→
- Jul 17, 2026REGULATIONApple, Google Ordered to Purge 'Nudify' Apps→
- Jul 17, 2026BIG TECHApple, Nvidia Battle for Most Valuable CompanyMarket-cap race→
- Jul 16, 2026BIG TECHApple Intelligence Clears China Launch With Alibaba's Qwen→
- Jul 16, 2026BIG TECHAlibaba, Baidu Jump on Reported Apple AI Tie-Up→
- Jul 16, 2026BIG TECHTSMC Adds $100B Arizona Bet After Profit Soars 77%$100B new investment→
- Jul 14, 2026AIApple in Talks to Shrink AI Models for iPhone27B params, phone-sized→
- Jul 10, 2026REGULATIONApple Sues OpenAI, Alleging Trade Secret Theft "At Every Level"→
- Jul 7, 2026BIG TECHBroadcom and Apple Extend Custom Chip Pact Through 2031Multi-year extension through 2031→
- Jun 29, 2026AIOpenAI Teases Dedicated Hardware for Its Codex Coding AgentHardware tease→
- Jun 28, 2026REGULATIONApple Lobbies Washington to Buy Memory From Blacklisted China Chipmaker as the AI Memory Crunch BitesDRAM +98% in Q1→
- Jun 27, 2026BIG TECHApple's Vision Pro Chief Paul Meade Is Leaving for OpenAI's Hardware TeamSenior hardware exit→
- Jun 21, 2026AIBeyond Siri: The Practical AI Features Coming to Your iPhone in iOS 27→
- Jun 17, 2026BIG TECHApple Says iPhone Price Hikes Are 'Unavoidable' as the AI Memory Crunch Becomes a 'Hundred-Year Flood'~4x memory costs→
- Jun 9, 2026AIThe Apple-Google AI Deal: $3B+ a Year and a New Playbook for Renting Intelligence→
- Jun 9, 2026BIG TECHApple Unveils Siri AI Powered by Google Gemini at WWDC 2026$3B+ estimated Gemini deal→
All Coverage
36 most recent shown — all 59 stories are in the timeline above
AI
Apple Ships iOS 27 With Its Biggest Siri Overhaul Yet
Apple released iOS 27, iPadOS 27 and macOS 27 Golden Gate on September 14 with a beta of Siri AI, an English-only conversational assistant limited to iPhone 15 Pro and newer devices, with five more languages promised for October.
DEEP DIVE
AI
Daydream Turns Your Camera Roll Into A Shoppable Feed
AI
Daydream Turns Your Camera Roll Into A Shoppable Feed
Fashion discovery app Daydream launched two Apple Intelligence-powered features letting iPhone users shop outfits saved in their camera roll and search its catalog of roughly 3 million products through Siri without opening the app.
DEEP DIVE
BIG TECH
Apple Unveils iPhone Duo, Its First Foldable
BIG TECH$1,999 starting price
Apple Unveils iPhone Duo, Its First Foldable
Apple entered the foldable-phone market for the first time with the $1,999 iPhone Duo, a passport-style fold with a 7.6-inch inner display, arriving roughly five years after Samsung's first Galaxy Fold.
DEEP DIVE
BIG TECH
Apple's foldable iPhone Duo starts at $2,000
BIG TECH$2,000 starting price
Apple's foldable iPhone Duo starts at $2,000
Apple's first foldable iPhone, reportedly named iPhone Duo, is expected to start at $2,000 for a 256GB model, undercutting some analyst price forecasts for the device.
DEEP DIVE
BIG TECH
Why Apple's Foldable Won't Create Many New VC Winners
BIG TECH
Why Apple's Foldable Won't Create Many New VC Winners
Apple's first foldable iPhone ships today under its first new-era CEO, and the more interesting investable story isn't the hinge supplier -- it's what happens downstream if the device actually sells.
DEEP DIVE
BIG TECH
Phil Schiller Left the App Store Over Its Next Act
BIG TECH
Phil Schiller Left the App Store Over Its Next Act
Bloomberg reports Apple's longtime App Store chief stepped aside partly because he did not want to run the margin-expansion and recurring-revenue push that new CEO John Ternus and services chief Eddy Cue are planning.
DEEP DIVE
BIG TECH
John Ternus Takes Over as Apple CEO
BIG TECH
John Ternus Takes Over as Apple CEO
Tim Cook stepped down after 15 years and hardware chief John Ternus became Apple's CEO on Sept. 4, inheriting a $4.75 trillion company facing a memory chip shortage, slowing growth and a widening AI gap with OpenAI and Google.
DEEP DIVE
FUNDING
Ex-Apple Engineers' Lyte Raises $165M at $1.6B
FUNDING$165M Series C
Ex-Apple Engineers' Lyte Raises $165M at $1.6B
Lyte, a robotics-perception startup founded by former Apple and PrimeSense engineers, raised a $165 million Series C led by Maverick Silicon at a $1.6 billion valuation to scale sensing for warehouse robots.
DEEP DIVE
BIG TECH
Apple's New CEO Starts With a $55 Million Pay Package
BIG TECH$55M equity award
Apple's New CEO Starts With a $55 Million Pay Package
John Ternus took over as Apple's chief executive on Tuesday, and a new 8-K sets his salary at $3 million now and a $55 million equity award for fiscal 2027, three-quarters of it tied to Apple's return against the S&P 500.
DEEP DIVE
BIG TECH
Cook Leaves Apple 2,680% Higher Than He Found It
BIG TECH
Cook Leaves Apple 2,680% Higher Than He Found It
Apple's total shareholder return over Tim Cook's 15 years as chief executive came to roughly 2,680%, turning a $10,000 investment on his first day into about $278,000 and growing market capitalization from $347 billion to $4.7 trillion.
DEEP DIVE
REGULATION
Apple Accuses OpenAI of Destroying Evidence
REGULATION
Apple Accuses OpenAI of Destroying Evidence
Apple told a federal court that a former engineer who moved to OpenAI sent instructions to destroy evidence in the companies' escalating trade-secrets fight, and that OpenAI only recently handed over the laptop that shows it.
DEEP DIVE
AI
Perplexity Splits AI Tasks Between Cloud and Your Mac
AI
Perplexity Splits AI Tasks Between Cloud and Your Mac
Perplexity's Computer platform now dynamically hands off the confidential parts of an agentic task to a smaller model running locally on Apple silicon, so sensitive files never leave the device even mid-task.
DEEP DIVE
BIG TECH
Tim Cook Steps Down as Apple CEO, Hands Reins to Ternus
BIG TECH
Tim Cook Steps Down as Apple CEO, Hands Reins to Ternus
Cook's 15-year run as Apple CEO ended Monday, handing the job to hardware chief John Ternus while Cook moves into a newly created executive chairman role.
DEEP DIVE
BIG TECH
Apple TV Jumps to $14.99, Fourth Hike in Four Years
BIG TECH$14.99/mo, up from $12.99
Apple TV Jumps to $14.99, Fourth Hike in Four Years
Apple raised Apple TV to $14.99 a month from $12.99 and lifted the Apple One Individual bundle to $21.95, effective immediately for new subscribers in the United States.
DEEP DIVE
AI
Apple's New Mac Studio, Mini Lean Hard Into Local AI
AI
Apple's New Mac Studio, Mini Lean Hard Into Local AI
Apple unveiled new Mac Studio and Mac Mini models built around the M5 Max and M5 Ultra chips, positioning both machines explicitly for local AI model development and inference rather than general productivity use.
DEEP DIVE
BIG TECH
At Apple's CEO Farewell, an Unusually Personal Tim Cook
BIG TECH
At Apple's CEO Farewell, an Unusually Personal Tim Cook
Apple's farewell event for its departing CEO drew unusually personal tributes, marking a leadership transition that lands as the company races to catch up on AI and prepares a major new hardware launch.
DEEP DIVE
BIG TECH
Apple Cuts 200+ Jobs From Siri and Vision Pro Teams
BIG TECH
Apple Cuts 200+ Jobs From Siri and Vision Pro Teams
Apple cut more than 200 jobs across its old Siri assistant team and Vision Pro's gaming and immersive video groups, redirecting headcount toward new Siri AI and smart-glasses efforts.
DEEP DIVE
AI
Apple Music Will Start Labeling AI-Generated Songs
AI
Apple Music Will Start Labeling AI-Generated Songs
Apple Music will add visible 'Made With AI' labels to songs materially generated using AI later this year, relying on labels and distributors to apply the tags themselves.
DEEP DIVE
AI
ChatGPT Can Now Read and Send Your iMessages
AI
ChatGPT Can Now Read and Send Your iMessages
OpenAI launched a ChatGPT plugin for Apple Messages that reads, summarizes and sends texts on a user's behalf, running locally on Apple silicon Macs and processing messages only on specific request.
DEEP DIVE
REGULATION
Apple Cuts EU App Store Fees to End DMA Fight
REGULATION5% to 26% tiers
Apple Cuts EU App Store Fees to End DMA Fight
Apple will charge a 5% Core Technology Commission on apps distributed through third-party EU app stores, part of a new four-tier fee structure the company says resolves its Digital Markets Act dispute with Brussels.
DEEP DIVE
REGULATION
Apple's Spyware Alert Hits Unprecedented Scale
REGULATION
Apple's Spyware Alert Hits Unprecedented Scale
Apple's latest mercenary spyware warning reached users in 110 countries on August 13, the largest single wave in the program's history, according to researchers tracking the notifications.
DEEP DIVE
REGULATION
Apple Proposes 15% Cut on Purchases Outside App Store
REGULATION15% commission
Apple Proposes 15% Cut on Purchases Outside App Store
Apple asked a federal judge to let it charge up to 15% on purchases made through external links inside iOS apps, a court-ordered concession in its long-running Epic Games fight that developers say still falls short of a truly open App Store.
DEEP DIVE
AI
Apple Built Its Own China AI Model With Alibaba's Help
AI
Apple Built Its Own China AI Model With Alibaba's Help
Apple trained a proprietary large language model for the Chinese market with support from Alibaba, breaking from its prior reliance on third-party domestic models and becoming the first foreign company approved to offer its own AI model in China.
DEEP DIVE
AI
Google's Pixel 11 Puts Gemini at the Center of Its Apple Fight
AI
Google's Pixel 11 Puts Gemini at the Center of Its Apple Fight
Google unveiled the Pixel 11 lineup built around Gemini Intelligence, an AI system that acts across apps rather than just answering questions, launching weeks before Apple is expected to ship a Gemini-powered Siri rebuild.
DEEP DIVE
REGULATION
AI's Biggest Companies Are Suddenly Fighting in Court
REGULATION
AI's Biggest Companies Are Suddenly Fighting in Court
OpenAI's motion to dismiss Apple's trade-secrets suit, Google's $1.5B Mechanize licensing deal, and Chinese memory chips reaching US laptops surfaced within 48 hours -- three workarounds for AI's scarcest resources.
DEEP DIVE
BIG TECH
OpenAI Moves to Dismiss Apple's Trade-Secrets Suit
BIG TECH
OpenAI Moves to Dismiss Apple's Trade-Secrets Suit
OpenAI asked a federal judge to dismiss Apple's trade-secrets lawsuit, arguing Apple's own iCloud policy created the access gap at issue, with an October 1 injunction hearing still ahead.
FOLLOW-UP
BIG TECH
Foxconn Posts Record Sales on AI Server Demand
BIG TECH~$27.9B July revenue
Foxconn Posts Record Sales on AI Server Demand
Hon Hai, Apple and Nvidia's biggest contract manufacturer, posted record July revenue of roughly $27.9 billion, up 54% year over year, as AI server and cloud-networking demand offset a soft consumer-electronics season.
BRIEF
BIG TECH
Apple's Private Relay Is Leaking Real IP Addresses
BIG TECH
Apple's Private Relay Is Leaking Real IP Addresses
Researchers Tommy Mysk and Talal Haj Bakry published three WebKit flaws that let websites see an iCloud+ subscriber's real IP address even with Private Relay switched on, and say they skipped disclosing to Apple first.
BIG TECH
OpenAI Fires Back at Apple's Trade Secret Suit
BIG TECH
OpenAI Fires Back at Apple's Trade Secret Suit
OpenAI published internal chats and emails calling Apple's trade-secret lawsuit over its hardware plans careless, aggressive and oddly personal, escalating a fight that began when Apple sued in July.
BIG TECH
OpenAI Publishes Emails to Rebut Apple's Trade Secret Suit
BIG TECH
OpenAI Publishes Emails to Rebut Apple's Trade Secret Suit
OpenAI answered Apple's July trade secrets lawsuit with a public post calling it careless, aggressive and oddly personal, publishing messages it says show Apple staff asking a departed employee to help locate files.
BIG TECH
Amazon Joins the $3 Trillion Club on AI Cloud Demand
BIG TECH$3T market cap
Amazon Joins the $3 Trillion Club on AI Cloud Demand
Amazon crossed a $3 trillion market cap after AWS grew 37% to $42.2B on AI-driven cloud demand, joining Apple, Microsoft, Alphabet and Nvidia in a club it took just over two years to reach from $2 trillion.
BIG TECH
Apple Finally Fixed Siri. It Feels Anticlimactic.
BIG TECH
Apple Finally Fixed Siri. It Feels Anticlimactic.
Apple's long-promised, genuinely capable Siri AI has arrived in the iOS 27 beta, but reviewers say it lands at a moment when being a competent AI assistant no longer feels like news.
BIG TECH
An Apple iCloud Policy Quietly Fueled the OpenAI Leak Suit
BIG TECH
An Apple iCloud Policy Quietly Fueled the OpenAI Leak Suit
An Apple iCloud policy reportedly made it easier for departing employees to retain company data, now central to leak allegations underpinning a lawsuit tied to OpenAI.
BIG TECH
Amazon Surges, Apple Falls as Investors Pick AI Winners
BIG TECHAMZN +12-14%, AAPL -8-9%
Amazon Surges, Apple Falls as Investors Pick AI Winners
Amazon jumped after AWS posted its fastest cloud growth in 18 quarters while Apple fell on soft guidance and supply constraints, in Tim Cook's final earnings call before handing the CEO role to John Ternus.
BIG TECH
Apple Beats Estimates for a 13th Straight Quarter
BIG TECH$109.4B rev, EPS $2.02
Apple Beats Estimates for a 13th Straight Quarter
Apple beat Wall Street's revenue and profit estimates for a 13th consecutive quarter, posting $109.4 billion in Q3 revenue and EPS of $2.02, up 29% year-over-year, on strong iPhone sales.
BIG TECH
Microsoft, Meta Earnings Put Wall Street's AI Patience to the Test
BIG TECH
Microsoft, Meta Earnings Put Wall Street's AI Patience to the Test
Microsoft and Meta report Q2 results after the bell Wednesday, the first of the Magnificent Seven to face investors since Apple reclaimed the world's-most-valuable-company crown from Nvidia on the strength of capital discipline rather than AI spending.
Sources & methodologyshow
Where these figures come from
- SEC EDGARprimary source1 fact
- companiesmarketcap.comresearch database1 fact
Figures are labelled Reported (a source states it), Estimated, Derived (computed from other facts) or Rumored (in talks / unconfirmed). Rumors never replace a confirmed figure. Each figure keeps its own as-of date; history is preserved rather than overwritten.