TrashLab Raises $12M Growth Round As Contract Value Grows 7x

TrashLab has raised a $12 million growth round led by Ventana to expand its AI-native software platform for waste and recycling operators, saying its annual contract value has grown more than sevenfold since 2024.

Trace Cohen
By Trace Cohen · Value Add Pulse Funding Desk
Founder & Editor-in-chief, Value Add VC
2 min read
TrashLab Raises $12M Growth Round As Contract Value Grows 7x: key figures
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THE RUNDOWN

1

TrashLab's claimed 7x growth in annual contract value since 2024 is a concrete retention and expansion signal in a vertical-SaaS category that usually sells on logo count alone.

2

Its AI voice agent Haul-E answering after-hours dispatch calls is a narrow, well-defined AI use case in an industry that has run on phone calls and paper routing sheets for decades.

3

The $9.24 billion global waste-management software market is forecast to grow at an 8.7% compound annual rate, giving TrashLab a real underlying tailwind independent of this round.

4

Competitor Hauler Hero raised a comparable $10 million seed in 2024 for the same waste-hauler software niche, showing investors are funding more than one team in this specific vertical.

The VC Read

Value Add VC analysis

The 7x annual-contract-value growth since 2024 is the number to verify against TrashLab's actual customer list, not take at face value: ask whether that growth is organic expansion within existing haulers or driven by a handful of large new logos, since the two have very different implications for how repeatable the growth rate is heading into the next round.

Analysis

TrashLab has raised a $12 million growth round led by Ventana to expand its AI-native software platform for waste and recycling operators, the company said, with its annual contract value growing more than sevenfold since 2024, according to the company's announcement.

What TrashLab does

TrashLab, founded in 2022 by CEO Neil Chaudhary and CTO John Tan, provides a software platform that combines customer management, call handling, dispatch, routing, driver apps, camera feeds, billing, payments and reporting for waste and recycling operators. Its AI agent, Haul-E, answers calls and takes after-hours orders directly, a feature built for an industry where missed calls often mean missed revenue. The company serves roll-off, residential, commercial and septic haulers in more than 40 U.S. states and Canada. Chaudhary, who previously worked at BCG and EY-Parthenon, has described the product's purpose as giving haulers "complete visibility into their operations, margins, and profitability." Mike Smith, president of customer First State Waste, said the platform "allowed us to grow our fleet 3x all while keeping the same lean backoffice team" since going live.

TrashLab funding history

TrashLab's new $12 million round is described by the company as a growth round, announced October 30, 2026. The company has not disclosed a current valuation or a consistent total-funding figure; third-party trackers show conflicting totals for TrashLab's funding to date, so Pulse is reporting only the new round's confirmed size rather than an unverified cumulative total.

“The company serves roll-off, residential, commercial and septic haulers in more than 40 U.S.”

Who invested in TrashLab

Ventana led the new growth round, with participation from existing investors Bienville Capital, Harlem Capital and CreativeCo. Vinay Kumar, co-founder and partner at Ventana, called TrashLab "the fastest-growing platform we've seen in an industry that has been underserved by software for decades." Harlem Capital's continued participation signals an existing investor doubling down rather than a new entrant pricing the round independently.

Waste-management software market and competitors

The global waste-management software market was valued at $9.24 billion in 2025 and is expected to grow at a compound annual rate of 8.7%, according to The Insight Partners. TrashLab is not alone in targeting the category: Hauler Hero, a competitor, raised a $10 million seed round in May 2024 to serve the same waste-hauler software niche, with investors including I2BF Ventures, K5 Global and Somersault Ventures, according to a report on that round. The waste and recycling sector has historically lagged other logistics-adjacent industries in software adoption, running on phone dispatch and paper routing sheets well into the 2020s, which is the gap both TrashLab and Hauler Hero are pitching investors on.

TrashLab's bet mirrors a broader pattern Pulse's own funding tracker has flagged across blue-collar service verticals this year: AI voice and dispatch agents reaching industries -- waste hauling, HVAC, field service -- that large horizontal software vendors have historically ignored because the per-customer deal size is small and the workflows are fragmented across thousands of independent regional operators rather than a handful of enterprise buyers.

What to watch next

Watch whether TrashLab discloses a verified total-funding figure or valuation in a future round, since public trackers currently disagree on the company's cumulative capital raised, and watch whether the sevenfold contract-value growth since 2024 continues at the same pace as TrashLab adds larger multi-state hauler customers rather than smaller regional ones.

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