Key Metrics
Company Snapshot
Whatnot is a Consumer company, based in Marina Del Rey, California, USA, founded 2019 by Grant LaFontaine, Logan Head. Latest valuation $20B (As of Aug 7, 2026, CNBC).
Recent changes
- Aug 17, 2026Aug 17, 2026Live Commerce Defies the AI Narrative at Whatnot Pulse story
- Aug 7, 2026Aug 7, 2026Raised $545M Series G at a $20 billion valuation CNBC
- Aug 7, 2026Aug 7, 2026New investor: Avra CNBC
- Aug 7, 2026Aug 7, 2026Whatnot's $20B Round Is the Best AI News This Week Pulse story
- Aug 7, 2026Aug 7, 2026Valuation rose from $11.5B to $20B CNBC
Earlier changes (13)
- Oct 2025Oct 2025Raised $225M Series F at a $11.5B valuation Wikipedia
- Oct 2025Oct 2025First reported valuation: $11.5B Wikipedia
- Oct 2025Oct 2025New investor: DST Global Wikipedia
- Oct 2025Oct 2025New investor: Greycroft Wikipedia
- Oct 2025Oct 2025New investor: Andreessen Horowitz Wikipedia
- Oct 2025Oct 2025New investor: CapitalG Wikipedia
- Oct 2025Oct 2025New investor: Sequoia Capital Wikipedia
- Jan 2025Jan 2025Raised $265M Series E at a $4.97B valuation Wikipedia
- Jul 2022Jul 2022Raised $260M Series D at a $3.7B valuation Value Add Pulse enrichment
- Sep 2021Sep 2021Raised $150M Series C at a $1.5B valuation Value Add Pulse enrichment
- May 2021May 2021Raised $50M Series B Value Add Pulse enrichment
- Mar 2021Mar 2021Raised $20M Series A Value Add Pulse enrichment
- Dec 2020Dec 2020Raised $4M Seed Value Add Pulse enrichment
Funding History
8 events · sources dated per row| Date | Event | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Aug 7, 2026 | Series G | $545M | $20 billion | Pulse story | |
| Oct 2025 | Series F | $225M | $11.5B | Wikipedia | |
| Jan 2025 | Series E | $265M | $4.97B | Wikipedia | |
| Jul 2022 | Series D | $260M | $3.7B | Value Add Pulse research | |
| Sep 2021 | Series C | $150M | $1.5B | Value Add Pulse research | |
| May 2021 | Series B | $50M | — | Value Add Pulse research | |
| Mar 2021 | Series A | $20M | — | Value Add Pulse research | |
| Dec 2020 | Seed | $4M | — | Value Add Pulse research |
Underlying values
| As of | Value | Method | Source |
|---|---|---|---|
| Aug 7, 2026 | $20B | Reported | CNBC |
| Oct 2025 | $11.5B | Reported | Wikipedia |
Investors
Latest Pulse
- Sep 24, 2026Lightspeed Targets $250M for New India AI FundLightspeed Venture Partners is targeting $250 million for a new fund dedicated to early-stage AI startups in India, a distinct bet on the country's AI ecosystem.→
- Aug 17, 2026Live Commerce Defies the AI Narrative at WhatnotWhatnot doubled its valuation to $20 billion in a live-shopping market that has nothing to do with AI, proof that non-AI consumer businesses can still command venture megaround pricing in 2026.→
- Aug 7, 2026Whatnot's $20B Round Is the Best AI News This WeekLive-shopping platform Whatnot raised $545 million at a $20 billion valuation without an AI story to tell -- proof that durable consumer businesses still get funded on their own merits.→
Coverage Timeline
newest firstAll Coverage
FUNDING$545M Series G
Live Commerce Defies the AI Narrative at Whatnot
Whatnot doubled its valuation to $20 billion in a live-shopping market that has nothing to do with AI, proof that non-AI consumer businesses can still command venture megaround pricing in 2026.
DEEP DIVE
Whatnot's $20B Round Is the Best AI News This Week
FUNDING$545M Series G at $20B
Whatnot's $20B Round Is the Best AI News This Week
Live-shopping platform Whatnot raised $545 million at a $20 billion valuation without an AI story to tell -- proof that durable consumer businesses still get funded on their own merits.
TRACE'S TAKE
Value Add Research
Related Companies
Whatnot FAQ
What is Whatnot's valuation?
Whatnot's valuation is $20B (As of Aug 7, 2026, CNBC).
Who are Whatnot's investors?
Whatnot's investors include Avra, CapitalG, DST Global, Andreessen Horowitz, Greycroft, and 10 more (As of Aug 7, 2026).
Sources & methodologyshow
Where these figures come from
Figures are labelled Reported (a source states it), Estimated, Derived (computed from other facts) or Rumored (in talks / unconfirmed). Rumors never replace a confirmed figure. Each figure keeps its own as-of date; history is preserved rather than overwritten.