Company intelligence

Flam

As of September 15, 2026, Flam has raised at least $40M in equity across 1 sourced funding round.

AISan Francisco, California, USAFounded 2021Website ↗See connections →
Last verified Sep 15, 2026

Flam at a glance

As of
Equity raised
$40M[1]
Across 1 sourced roundDerived
Total funding (reported)
~$54M[2]
September 2026
Lead investors
QED Investors[3]
Series B · September 2026
Founded
2021[4]
Headquarters
San Francisco, California, USA[5]
  1. [1] Equity raised: Sum of the 1 sourced equity round in the funding history below (debt, tender offers and rumored rounds excluded), September 15, 2026
  2. [2] Total funding (reported): YourStory, September 15, 2026
  3. [3] Lead investors: YourStory, September 15, 2026
  4. [4] Founded: TechCabal (retrieved September 15, 2026)
  5. [5] Headquarters: TechCabal (retrieved September 15, 2026)

Flam profile

written 2026-10-24

Flam, a San Francisco AI interactive-content company, raised a $40 million Series B led by QED Investors in September 2026.

What Flam does

Flam is an interactive content company that sells three formats. Flicks are interactive videos that can switch a person, product or scene during playback. Airboards are 3D content delivered through a device's camera interface. Visual Agents are avatars that hold real-time conversations with users, closer to a video call than a chat window.[1],[2]

Flam says it builds its own models. Fable generates the visual assets, Fantom handles facial expression through identity preservation and motion transfer, and Falcon, a large language model, produces the Visual Agents' responses. The company says it holds more than 15 patents and five AI models.[1],[2]

TechCabal lists the uses customers put Flam to: marketing, product visualisation, learning and development, entertainment, fan engagement, customer support and sales.[1]

No valuation has been disclosed, and none of the coverage opened for this profile gives a confirmed revenue figure for Flam.[2],[3],[1]

History

Flam was founded in 2021 and is headquartered in San Francisco, with teams in India and Japan. That description appears in the company's own boilerplate, printed by TechCabal in a partner-supplied post, and The Hindu BusinessLine repeats it. SiliconANGLE also places Flam in San Francisco.[1],[3],[2]

Flam told SiliconANGLE it had been operating in stealth mode until the Series B announcement.[2]

Funding

Flam announced a $40 million Series B on September 14, 2026. QED Investors led the round.[2],[3]

The Series B included Claypond Capital, Australian Gulf Capital, SRK Family Office, and the individual investors Martin Chavez, Venky Harinarayan and Olivier Pomel. SiliconANGLE identifies Pomel as chief executive of Datadog. Existing investors RTP Global and Dovetail followed on.[3],[2]

Coverage differs on one name. TechCabal and Flam's website name Shah Rukh Khan as a backer, while SiliconANGLE and The Hindu BusinessLine name SRK Family Office. None of the articles says whether these refer to the same investor.[1],[2],[3],[4]

Flam says the Series B will go to research and development on its AI models, a broader product suite and global enterprise sales.[1],[3]

People

Shourya Agarwal is Flam's founder and chief executive. He told SiliconANGLE that content has moved in waves from text to images to video, and that each wave flowed from creator to viewer.[2]

The coverage opened names no other Flam executives. Nigel Morris, a managing partner at QED Investors, is quoted on the investor side.[2],[1]

Customers and partners

Flam says it has signed more than 100 enterprise customers in six quarters. TechCabal lists Google, Emirates and KFC. The Hindu BusinessLine lists Google, Reliance and Hyundai. The two lists overlap only on Google, and both come from the company.[1],[3]

SmartSense Technologies is Flam's exclusive partner in Nigeria, according to its chief executive, who is quoted by TechCabal.[1]

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Recent changes

  1. Sep 15, 2026Raised $40M Series B YourStory
  2. Sep 15, 2026First reported total funding: ~$54M YourStory
  3. Sep 15, 2026New investor: RTP Ventures YourStory
  4. Sep 15, 2026New investor: QED Investors YourStory
  5. Sep 15, 2026New investor: Claypond Capital YourStory
Earlier changes (1)
  1. Sep 15, 2026Flam Raises $40M Series B With Shah Rukh Khan Pulse story

Funding history

1 equity event · newest first · sources dated per row
DateRoundAmountValuationLead investorsSource
Sep 15, 2026Series B$40M—
QED Investorsunverified
WithClaypond CapitalunverifiedRTP VenturesunverifiedShah Rukh KhanMartin ChavezOlivier PomelVenky Harinarayan+1 more
YourStory

Equity only. “Equity raised” above sums the rounds with a dated, linked source; rumored rounds, tender offers and secondary sales are listed but not counted, and debt financing is listed separately.

Investors

Latest Pulse

  1. Flam Raises $40M Series B With Shah Rukh KhanAI interactive-content startup Flam raised a $40 million Series B led by QED Investors with backing from Shah Rukh Khan and Datadog's Olivier Pomel, pushing past its 2021 mixed-reality roots toward AI-generated brand content.→

Coverage Timeline

newest first
  1. Sep 15, 2026FUNDINGFlam Raises $40M Series B With Shah Rukh Khan$40M Series B→

All Coverage

Related Companies

Flam FAQ

How much has Flam raised?

Flam has raised at least $40M in equity across 1 sourced funding round tracked by Value Add VC. The most recent was a $40M Series B in September 2026, reported by YourStory. Debt financing, tender offers and secondary sales are not counted. YourStory puts total funding at ~$54M (September 2026).

Who invested in Flam?

Lead investors in Flam's sourced funding rounds include QED Investors. Per round: its September 2026 Series B was led by QED Investors.

When was Flam founded and where is it based?

Flam was founded in 2021 and is headquartered in San Francisco, California, USA, according to TechCabal.

Sources & methodologyshow
Where these figures come from

Figures are labelled Reported (a source states it), Estimated, Derived (computed from other facts) or Rumored (in talks / unconfirmed). Rumors never replace a confirmed figure. Each figure keeps its own as-of date; history is preserved rather than overwritten.

How we verify data ·