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- Oct 5, 2026Oct 5, 2026Booking Holdings Spends $9B A Year Chasing Travelers Pulse story
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- Oct 5, 2026Booking Holdings Spends $9B A Year Chasing TravelersBooking Holdings spends $8-9 billion a year on customer acquisition, and CFO Ewout Steenbergen says AI's bigger near-term opportunity is proactively replanning a traveler's whole trip, not just finding them in search.→
- Aug 27, 2026Google Turns AI Mode Into a Travel AgentGoogle added flight-price tracking across 300-plus airlines and hotel booking with partners including Marriott, Hilton and Expedia to AI Mode, pushing its search assistant from answers into transactions.→
- Jul 2, 2026Travel App Hopper to Pay $35M in FTC Settlement Over 'Unfairly' Charging Hidden FeesHopper agreed to pay $35 million to settle FTC allegations that it used deceptive 'dark patterns' to hide fees and misrepresent the costs and benefits of its 'VIP Support' and 'Price Freeze' services, the agency announced July 2. The settlement follows a pattern of recent FTC crackdowns on hidden-fee practices at Match, StubHub, neobank Dave and Fortnite, and requires Hopper to clearly disclose all fees going forward, though the company says the practices at issue were discontinued in mid-2023, before the FTC's inquiry began.→