Company intelligence
As of June 22, 2026, AppsFlyer was last valued at $2.7B (June 2026 funding round) and has raised at least $1B in equity across 1 sourced funding round.
AppsFlyer is a mobile marketing measurement and attribution platform that helps businesses track and analyze the performance of their app marketing campaigns.
AppsFlyer provides marketing measurement across mobile, the web and connected TV, along with deep linking and data collaboration tools.[1] Axios describes AppsFlyer as San Francisco-based, working with more than 15,000 brands and employing about 1,300 people.[1] In August 2026 AppsFlyer added a $400 million credit line from Bank Leumi.[2],[1] AppsFlyer is privately held, and Kaniel has said the company intends to go public one day.[1]
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AppsFlyer is a marketing tech company, based in Herzliya, Israel, founded 2011 by Oren Kaniel, Reshef Mann.
| Date | Round | Amount | Valuation | Lead investors | Source |
|---|---|---|---|---|---|
| Jun 22, 2026 | Funding round | $1B | $2.7Bpost-money | — | Crunchbase NewsPulse story |
Equity only. “Equity raised” above sums the rounds with a dated, linked source; rumored rounds, tender offers and secondary sales are listed but not counted, and debt financing is listed separately.
AppsFlyer raised $300 million before 2026, including a $210 million Series D led by General Atlantic in 2020 at a $1.6 billion post-money valuation.[1] In June 2026 AppsFlyer raised more than $1 billion in a Series E at a $2.7 billion post-money valuation, with Moloco, Google, Meta and Unity each taking a minority stake, Axios reported.[1]
Mobile marketing-measurement leader AppsFlyer raised a $1 billion Series E, one of the week's largest rounds, with strategic backing from Unity, Meta, Moloco and Google. The round underscores how valuable privacy-era attribution and measurement infrastructure has become as advertisers grope for signal after the collapse of easy device tracking.
Ad-measurement company AppsFlyer raised more than $1 billion in Series E funding at a $2.7 billion post-money valuation, with Google, Meta, Unity and Moloco each taking minority stakes. The four advertising giants are betting that independent, neutral attribution becomes essential infrastructure as AI takes over how ads are bought and optimized.
AppsFlyer raised $300 million before 2026, including a $210 million Series D led by General Atlantic in 2020 at a $1.6 billion post-money valuation.[1]
CalcalisTech reported that the June deal primarily provided liquidity to long-time investors including General Atlantic, Magma, Pitango, Qumra, DTCP and Goldman Sachs, who sold part of their holdings.[2]
AppsFlyer was founded in 2011, and Oren Kaniel is its CEO and co-founder.[1]
AppsFlyer is privately held, and Kaniel has said the company intends to go public one day.[1]
AppsFlyer provides marketing measurement across mobile, the web and connected TV, along with deep linking and data collaboration tools.[1]
AppsFlyer was last valued at $2.7B in its June 2026 funding round, according to The Times of Israel (June 22, 2026).
AppsFlyer was founded in 2011 and is headquartered in Herzliya, Israel, according to Wikipedia and The Times of Israel.
Figures are labelled Reported (a source states it), Estimated, Derived (computed from other facts) or Rumored (in talks / unconfirmed). Rumors never replace a confirmed figure. Each figure keeps its own as-of date; history is preserved rather than overwritten.
