FUNDING
Company Profile
AppsFlyer is a mobile marketing measurement and attribution platform that helps businesses track and analyze the performance of their app marketing campaigns.
Founded 2011San Francisco, California$1.3B raised$2.7B valuation
Investors
GoogleMetaUnityMoloco
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AppsFlyer FAQ
- What is AppsFlyer's valuation in 2026?
- AppsFlyer was last valued at $2.7B in its most recent funding round.
- How much has AppsFlyer raised?
- AppsFlyer has raised approximately $1.3B in total funding to date.
- Is AppsFlyer publicly traded?
- No. AppsFlyer is privately held, last valued at $2.7B.
- Who are AppsFlyer's investors?
- AppsFlyer's investors include Google, Meta, Unity, Moloco.
Coverage Timeline
newest firstAll Coverage
FUNDING$1B
AppsFlyer Raises $1B Series E With Unity, Meta and Google Backing
Mobile marketing-measurement leader AppsFlyer raised a $1 billion Series E, one of the week's largest rounds, with strategic backing from Unity, Meta, Moloco and Google. The round underscores how valuable privacy-era attribution and measurement infrastructure has become as advertisers grope for signal after the collapse of easy device tracking.
FUNDING
AppsFlyer Raises Over $1B from Google, Meta, Unity and Moloco at a $2.7B Valuation
FUNDING$1B+
AppsFlyer Raises Over $1B from Google, Meta, Unity and Moloco at a $2.7B Valuation
Ad-measurement company AppsFlyer raised more than $1 billion in Series E funding at a $2.7 billion post-money valuation, with Google, Meta, Unity and Moloco each taking minority stakes. The four advertising giants are betting that independent, neutral attribution becomes essential infrastructure as AI takes over how ads are bought and optimized.