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Pingtree

Smart lead distribution technology

Lead DistributionPing-PostPerformance MarketingLead RoutingReal-Time BiddingLead Monetization

Pingtree is the lead distribution platform that helps performance marketers maximize revenue from every lead. Using real-time ping-post technology, Pingtree routes leads to the highest-bidding buyer instantly. Manage multiple lead buyers, set routing rules, and optimize fill rates — all from one dashboard. Built for verticals like insurance, finance, legal, home services, and education.

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Real-Time
Lead Routing
Ping-Post
Technology
Multi
Vertical
API
Integrations

Key Highlights

Real-time ping-post technology routes leads to the highest bidder instantly
Manage unlimited lead buyers with custom routing rules and caps
Built for high-value verticals — insurance, finance, legal, home services
Maximize lead revenue with automated bid optimization
Detailed analytics on fill rates, revenue per lead, and buyer performance
API-first platform integrates with any lead source or buyer system

Why We Recommend Pingtree

01

Ping-Post Routing

Leads are pinged to multiple buyers simultaneously. Buyers bid in real time, and the lead is posted to the highest bidder — maximizing revenue per lead while maintaining speed.

02

Buyer Management

Manage unlimited lead buyers with custom filters, caps, schedules, and pricing rules. Set geographic restrictions, quality thresholds, and daily/monthly volume limits per buyer.

03

Analytics & Reporting

Real-time dashboards show fill rates, revenue per lead, buyer performance, and source quality. Identify top-performing sources and optimize underperforming channels.

04

API Integrations

RESTful APIs for connecting any lead source or buyer system. Webhooks for real-time event notifications. Custom field mapping for different buyer specifications.

Best For

Performance marketers selling leads across multiple buyers
Lead generation companies in insurance, finance, legal, or home services
Affiliate networks managing lead flow between publishers and advertisers

Pricing

Custom pricing based on lead volume and features Self-serve and managed options available Contact for demo and pricing details

Frequently Asked Questions

What is ping-post technology?

Ping-post is a lead distribution method where partial lead data is 'pinged' to multiple buyers simultaneously. Buyers respond with bids in milliseconds. The full lead is then 'posted' to the winning bidder. This maximizes revenue per lead while maintaining real-time speed.

What verticals does Pingtree support?

Pingtree works across high-value lead verticals including insurance, finance, legal services, home services, education, and mortgage. The platform is configurable for any vertical that uses lead distribution.

How fast is lead routing?

Pingtree processes pings and posts in milliseconds. From the moment a lead is submitted to when it's delivered to a buyer, the entire process takes under a second.

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Ready to get started with Pingtree?

Join thousands of startups and teams already using Pingtree to work smarter.

Try Pingtree Today

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Trace Cohen is a serial founder, investor and data geek. Please feel free to reach out t@nyvp.com

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