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Kit

Email marketing built for creators (formerly ConvertKit)

Email MarketingNewslettersAutomationCommerce99.8% DeliverabilityFree Plan

Kit — formerly ConvertKit — is the email marketing platform purpose-built for creators. With 587M+ subscribers served across their platform and industry-leading 99.8% deliverability, Kit powers the newsletters and businesses of top creators like James Clear, Ali Abdaal, and Tim Ferriss. Visual automation workflows, built-in commerce for digital products and paid newsletters, landing pages, and subscriber segmentation — everything creators need to grow and monetize their audience. 13+ years in the game with a free plan to get started.

Get Started with Kit
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Ready to get started with Kit?

Join thousands of teams already using Kit. Read our full review.

Try Kit Free
587M+
Subscribers Served
99.8%
Deliverability
13+
Years
Free
Plan Available

Key Highlights

99.8% email deliverability — the highest in the creator email marketing space
Visual automation workflows that nurture subscribers and drive sales 24/7
Built-in commerce — sell digital products, paid newsletters, and subscriptions
Newsletter recommendations engine for organic cross-promotion with other creators
Trusted by James Clear, Ali Abdaal, Tim Ferriss, and thousands of top creators
Free plan for up to 10,000 subscribers — no credit card required to start

Why We Recommend Kit

01

Visual Automations

Build sophisticated email sequences and workflows with a drag-and-drop visual editor. Trigger automations based on subscriber actions, purchases, tags, and custom events — running on autopilot 24/7.

02

Landing Pages & Forms

Create high-converting landing pages, signup forms, and link pages without a website. Dozens of customizable templates designed specifically for growing creator audiences.

03

Commerce

Sell digital products, paid newsletters, courses, and subscriptions directly through Kit. Built-in payments, delivery, and upsells — no need for a separate e-commerce platform.

04

Subscriber Segmentation

Tag and segment your audience based on behavior, interests, purchases, and engagement. Send targeted broadcasts to the right people at the right time for maximum impact.

05

Newsletter Recommendations

Grow your list organically through Kit's creator network. Recommend other newsletters to your subscribers and get recommended back — a built-in growth engine unique to Kit.

06

Deliverability

99.8% deliverability rate — industry leading. Kit actively manages sender reputation, provides dedicated IP addresses on higher plans, and includes tools to keep your list clean and engaged.

Best For

Creators building and monetizing email newsletters
Newsletter writers who need industry-leading deliverability
Course sellers and digital product creators who want built-in commerce
Podcasters and YouTubers growing their audience via email

Pricing

Newsletter: Free — up to 10,000 subscribers Creator: $25/month — automations, integrations, and one additional team member Creator Pro: $50/month — subscriber scoring, advanced reporting, and priority support

Frequently Asked Questions

Is Kit the same as ConvertKit?

Yes. ConvertKit rebranded to Kit in 2024. It's the same platform, same team, same features — just a simpler name. All existing ConvertKit accounts and features carried over seamlessly.

What makes Kit's deliverability so high?

Kit maintains a 99.8% deliverability rate through active sender reputation management, automatic list hygiene tools, authentication (SPF, DKIM, DMARC), and a dedicated deliverability team that monitors inbox placement across major email providers.

Can I sell digital products through Kit?

Yes. Kit has built-in commerce that lets you sell digital downloads, paid newsletters, courses, coaching, and subscriptions. Payments are handled directly through Kit with Stripe integration — no separate e-commerce tool needed.

Is Kit really free?

Yes. Kit's Newsletter plan is free for up to 10,000 subscribers and includes unlimited landing pages, forms, and email broadcasts. Paid plans starting at $25/month unlock automations, integrations, and additional team members.

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Ready to get started with Kit?

Join thousands of startups and teams already using Kit to work smarter.

Try Kit Today

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