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Flippa

The #1 marketplace for buying and selling online businesses, websites, SaaS, and apps

M&AMarketplaceSaaS AcquisitionWebsite BuyingBusiness BrokerDomains

Flippa is the world's largest marketplace for buying and selling online businesses, websites, SaaS products, apps, and domains. Since 2009, the platform has facilitated over $500 million in transactions across 1.5 million registered users. Flippa combines the reach of a global marketplace with AI-powered valuations, verified financials, escrow services, legal support, and broker-assisted deals — so founders can exit a side project for $5K or acquire a seven-figure SaaS company in the same place. With 400,000+ weekly active investors browsing 10,000+ live listings, it's the highest-volume venue for digital business M&A at any deal size.

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$500M+
Transacted
1.5M+
Users
10K+
Live Listings
400K+
Weekly Investors

Key Highlights

Largest marketplace for digital business M&A — $500M+ transacted since 2009
1.5 million registered users with 400,000+ weekly active investors
AI-powered valuations backed by 29,000+ data points annually
Full deal stack: verified financials, escrow, legal support, and broker matching
Buy or sell websites, SaaS, e-commerce stores, apps, and domains
Both auction and fixed-price formats — from $2K side projects to $10M+ acquisitions
Revenue verification via Stripe, Shopify, Google Analytics, and other integrations

Why We Recommend Flippa

01

AI-Powered Valuations

Flippa's valuation engine analyzes revenue, traffic, growth trends, and comparable transactions to estimate what a business is worth — over 29,000 valuations processed annually, representing $11B+ in cumulative asset value.

02

Verified Financials

Sellers can connect Stripe, Shopify, Google Analytics, and other platforms to verify revenue and traffic claims directly, so buyers can filter for listings with verified data instead of relying on screenshots.

03

Deal Management & Escrow

Built-in communication portal, secure data rooms, and integrated escrow services handle the entire transaction flow from offer to close without leaving the platform.

04

Broker-Assisted Sales

For higher-value deals, Flippa connects sellers with experienced brokers who handle valuation, buyer outreach, negotiation, and closing — combining marketplace reach with white-glove service.

05

Investor Matchmaking

Flippa's buyer pool of 400,000+ weekly active investors is matched to listings by acquisition criteria, budget, and deal preferences, surfacing relevant buyers instead of relying on browsing alone.

06

Flexible Listing Formats

Sell via auction, fixed price, or classified listing. Premium placement options push high-value listings to more buyers. Listings span websites, SaaS, e-commerce, apps, domains, and a growing AI apps category.

Best For

Founders looking to exit a side project, content site, or bootstrapped SaaS
Entrepreneurs acquiring revenue-generating online businesses instead of building from scratch
Investors building a portfolio of cash-flowing digital assets
Anyone buying or selling a domain, app, or e-commerce store

Pricing

Listing fees start at $49 (basic) or $299 (premium with featured placement). Success fees are tiered: 10% for smaller deals, scaling down for larger transactions. Free to browse and bid as a buyer.

Our Verdict

Flippa is the default starting point for buying or selling an online business at any deal size. No other marketplace matches its combination of volume (1.5M+ users, 10K+ active listings), deal infrastructure (AI valuations, verified financials, escrow, legal, broker matching), and range — from a $2K content site to a $10M SaaS acquisition. The trade-off is that volume means variable quality: buyers need to filter hard and verify everything on lower-end listings. For sellers, the sheer size of the buyer pool — 400,000+ weekly active investors — means more eyeballs on your listing than anywhere else in the category.

Limitations to Know

Quality varies across listings — some are overpriced or have inflated claims, so due diligence is on the buyer for unverified listings
Lower-end listings (sub-$10K) can attract tire-kickers and low-quality offers

Frequently Asked Questions

What can I buy or sell on Flippa?

Websites, SaaS products, e-commerce stores, mobile apps, domains, and a growing category of AI apps and tools. Listings range from small content sites under $5K to seven-figure SaaS businesses.

How much does it cost to list on Flippa?

Basic listings start at $49. Premium listings with featured placement are $299. Success fees are tiered — around 10% for smaller deals, scaling down as the transaction size increases. Browsing and bidding as a buyer is free.

How does Flippa verify a business's financials?

Sellers can connect revenue sources (Stripe, Shopify, PayPal) and traffic sources (Google Analytics) directly to Flippa, which verifies the data and displays a 'verified' badge. Buyers can filter for verified-only listings.

How does Flippa compare to Empire Flippers or Acquire.com?

Flippa has the largest marketplace by volume and the widest deal-size range. Empire Flippers is more curated (vetted listings only, higher minimums) and charges higher success fees. Acquire.com focuses on SaaS-only with a subscription model. Flippa offers the most listings and the biggest buyer pool, while the others offer more curation.

Can I use a broker on Flippa?

Yes. For higher-value deals, Flippa connects sellers with experienced brokers who handle the entire process — valuation, buyer outreach, negotiation, and closing — while still leveraging Flippa's marketplace reach.

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Trace Cohen is a serial founder, investor and data geek. Please feel free to reach out t@nyvp.com

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