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Illustration for: SK Hynix, Samsung Plunge, Dragging US Chip Stocks
Value Add VC/Pulse/BIG TECH-14.65% SK Hynix

SK Hynix, Samsung Plunge, Dragging US Chip Stocks

SK Hynix fell 14.65% and Samsung dropped more than 13% in Seoul trading Tuesday, with Kioxia down over 18%, as Goldman Sachs warnings on HBM memory pricing dragged Micron, AMD and Intel lower in the US.

By the Numbers

-14.65%
SK Hynix
-13%+
Samsung Electronics
-18%+
Kioxia
-10%+ each
Tokyo Electron / Advantest
TC
Trace Cohen
Early-stage VC & angel · Founder, New York Venture Partners
July 28, 2026
1 min read
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THE RUNDOWN

1

SK Hynix closed down 14.65% and Samsung Electronics fell more than 13% in Seoul on Tuesday; Kioxia plunged over 18% and Tokyo Electron and Advantest each fell more than 10%, marking one of the sharpest single-day routs in the AI-memory supply chain this year

2

The selloff followed Goldman Sachs commentary flagging risk in high-bandwidth memory (HBM) pricing, the chip category that has underwritten much of the AI-infrastructure buildout's most profitable margins for Samsung, SK Hynix and Micron

3

US peers Micron, AMD and Intel all extended losses on the read-through, compounding a week already defined by Apple and Nvidia swapping the title of world's most valuable company and mounting scrutiny of hyperscaler AI capex

4

The rout lands squarely in the middle of Big Tech's earnings gauntlet -- Microsoft and Meta report Wednesday, Apple and Amazon Thursday -- turning memory pricing into a live proxy for whether AI infrastructure spending can still be justified by demand

TC

The VC Read · Trace's Take

Trace Cohen

A 15-18% single-day drop across the entire HBM supply chain on one bank's pricing note tells you how little margin for doubt is priced into AI-infrastructure valuations right now. If Goldman is even partially right about HBM pricing, every hyperscaler capex model built on cheap, abundant memory needs a rewrite. Founders in the AI-infra stack should treat this as an early warning that the easy-margin era of the memory cycle may be closer to its end than its middle.

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Analysis

Asia's memory-chip makers had their worst session in months on Tuesday, with SK Hynix closing down 14.65% and Samsung Electronics off more than 13% in Seoul, while Japan's Kioxia plunged over 18% and equipment makers Tokyo Electron and Advantest each fell more than 10%. The rout followed Goldman Sachs commentary raising doubts about high-bandwidth memory (HBM) pricing sustainability, and it immediately dragged US peers Micron, AMD and Intel lower in sympathy trading.

HBM has been the single most profitable corner of the memory business through 2026, the chip category Nvidia's GPUs depend on and the one Samsung and SK Hynix have poured capital into expanding capacity for. Any crack in pricing power there reads as a leading indicator for the entire AI-infrastructure supply chain, not just a memory-sector story.

“Any crack in pricing power there reads as a leading indicator for the entire AI-infrastructure supply chain, not just a memory-sector story.”

The timing compounds an already jittery week. Apple and Nvidia have traded places for the title of world's most valuable company multiple times in July, with Apple's relative capital discipline being rewarded by investors wary of unchecked AI capex. SpaceX stock separately whipsawed Tuesday, briefly erasing over a trillion dollars in value before partially recovering -- a reminder that AI-adjacent valuations across public markets are being repriced in real time, not just in memory chips.

The stakes get higher fast: Microsoft and Meta report earnings Wednesday, with Apple and Amazon following Thursday, and every one of those calls will be parsed for whether hyperscaler AI capex guidance still makes sense against Tuesday's memory-pricing warning. A soft HBM outlook from any of the Big Four would validate the selloff; reassurance on demand could just as quickly reverse it.

What to watch: whether Samsung or SK Hynix issue their own guidance updates ahead of scheduled earnings, how Micron's US-listed shares trade into its own next report, and whether Wednesday's and Thursday's hyperscaler earnings calm or confirm the capex-sustainability fears now bleeding into the memory supply chain.

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More on

Samsung →SK Hynix →Kioxia →

Reported by CNBC · Analysis by Value Add Pulse.

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@Trace_Cohen·t@nyvp.com