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Permira on Pulse

Private Equity

The full thread of our Permira coverage — a running record of every development we've tracked, with the VC take on each.

3
Stories
3
With a headline figure
Jul 30, 2026
Date

Coverage Timeline

newest first
  1. Jul 30, 2026IPOReformation Debuts on NYSE, Raises $210.9M$210.9M raised→
  2. Jul 30, 2026IPOReformation Opens Flat in $211M NYSE Debut$886M valuation→
  3. Jul 30, 2026IPOReformation Opens Flat, Valued at $886M in NYSE Debut$886M valuation→

All Coverage

IPO· Jul 30, 2026

Reformation Debuts on NYSE, Raises $210.9M

Illustration for: Reformation Debuts on NYSE, Raises $210.9M
IPO$210.9M raised

Reformation Debuts on NYSE, Raises $210.9M

Sustainable womenswear brand Reformation priced its IPO at $15 a share, raising $210.9 million and debuting on the NYSE at a roughly $886 million market value backed by private equity firm Permira.

Jul 30, 2026
IPO· Jul 30, 2026

Reformation Opens Flat in $211M NYSE Debut

Illustration for: Reformation Opens Flat in $211M NYSE Debut
IPO$886M valuation

Reformation Opens Flat in $211M NYSE Debut

Permira-backed sustainable fashion retailer Reformation raised $210.9 million in its NYSE debut, pricing at the bottom of its range and opening flat at $15 for an $886 million market value, well below its initial $1 billion target.

Jul 30, 2026
IPO· Jul 30, 2026

Reformation Opens Flat, Valued at $886M in NYSE Debut

Illustration for: Reformation Opens Flat, Valued at $886M in NYSE Debut
IPO$886M valuation

Reformation Opens Flat, Valued at $886M in NYSE Debut

Reformation opened flat at its $15 IPO price in its NYSE debut Thursday, valuing the Permira-backed sustainable fashion brand at $886.1 million after it raised $210.9 million pricing at the bottom of its range.

Jul 30, 2026
@Trace_Cohen·t@nyvp.com