Editor-in-chief & Founder
Trace Cohen
Angel investor, VC, family office, operator and founder
3x founder (BrandYourself, Launch.it, SPOT) and angel investor with 75 pre-seed and seed investments over 15 years in New York tech, including through Six Point Ventures. Trace is the author of Pulse stories and their “The VC Read” analysis, and as editor-in-chief sets Pulse’s editorial direction, standards and methodology (editorial standards). Value Add VC is operated by Value Add Holdings LLC.
The Desks
IPO Desk
Filings, pricings, and the exit market — S-1s read so you don't have to.
Funding Desk
Rounds, valuations, and who's writing the checks, benchmarked against the archive.
AI Desk
Models, infrastructure, and the economics underneath the AI buildout.
Markets Desk
Big tech, public markets, and the moves that reprice the private ones.
Every story is bylined to Trace Cohen; the desks organize coverage by beat, and analysis and opinion columns are labeled The VC Read.
How Pulse is made
Sourced & linked
Every story names and links its original source. Numbers trace to filings, earnings calls, or reputable reporting — estimates are labeled as estimates.
Original angle
Headlines are written here, never copied. Each story carries by-the-numbers context and “The VC Read” — the publication’s analyst read you won’t get from a wire clone.
Never stale
Two editions daily. Freshness gates block stale leads from publishing — on thin news days Pulse runs original analysis, not recycled stories.
Corrected visibly
Errors get fixed on the page with an updated stamp — substantive ones get noted in the text. Report one and it’s reviewed within ~24 hours.
The full sourcing, AI-use, corrections, and independence standards live in our editorial standards.
Value Add Pulse is published by Value Add VC, the venture data site with 950+ research posts and 45+ free dashboards.