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โ† Value Add PulseBIG TECH2028 Mars launch

NASA Picks Eric Schmidt's Relativity Space for a 2028 Mars Mission, Setting Up a Race With SpaceX

NASA has selected Relativity Space -- the rocket company now led by former Google CEO Eric Schmidt -- for Aeolus, a commercial science mission that will put a NASA-instrumented orbiter around Mars targeting a 2028 launch. The deal hands a company that has never reached orbit one of the most demanding interplanetary timelines in the program's history, and pits Schmidt's deep pockets against Elon Musk's Mars ambitions.

Aeolus Mars orbiter
Mission
2028
Target Launch
Terran R (unflown)
Rocket
4
NASA Instruments
0
Prior Orbital Flights
TC
Trace Cohen
Early-stage VC & angel ยท Founder, New York Venture Partners
June 19, 2026
1 min read
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THE RUNDOWN
1

NASA is outsourcing a flagship-class planetary mission to a commercial provider -- the Mars version of the commercial-crew playbook

2

It sets up an explicit Schmidt-vs-Musk race to Mars, with two billionaire-backed rocket companies chasing the same prize

3

Relativity has to prove its Terran R rocket in flight, build the spacecraft, and hit 2028 -- a brutally compressed schedule

4

A win would validate 3D-printed, reusable heavy-lift rockets as a real alternative to SpaceX's Starship

TC
The VC Read ยท Trace's TakeTrace Cohen

Everyone read this as a Mars headline; the real news is NASA extending the commercial-services model -- the thing that gave us cheap LEO access -- all the way to deep space. That's a structural shift in how planetary science gets funded, and it's bullish for the entire commercial space stack. The Schmidt-vs-Musk framing is fun, but the part I'd underwrite is the demand signal: a government customer is now willing to buy Mars from a venture-backed company that hasn't reached orbit. The risk is just as obvious -- Terran R hasn't flown and 2028 has zero slack -- so watch the first orbital test, not the press release. If Relativity sticks it, every space founder's pitch just got easier.

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NASA has tapped Relativity Space for Aeolus, a commercial mission that will carry four NASA instruments into Martian orbit to deliver what the agency describes as the first daily global view of dust, winds, clouds and temperature across Mars. The company, now chaired and bankrolled by former Google CEO Eric Schmidt, will build the spacecraft and launch it on its in-development Terran R rocket, targeting a 2028 departure.

The structure is the story. NASA is applying the same commercial-services model that reshaped low-Earth orbit -- buying a result rather than building the hardware itself -- to deep-space science for the first time at this scale. If it works, it compresses cost and timelines on planetary missions that have historically taken a decade and billions of dollars. If it slips, it exposes the risk of betting a flagship-class science return on an unproven vehicle.

โ€œRelativity's only orbital attempt, in 2023, broke apart mid-flight, and Terran R has not yet flown.โ€

And unproven is the operative word. Relativity's only orbital attempt, in 2023, broke apart mid-flight, and Terran R has not yet flown. The company now has to debut a heavy-lift rocket, complete an interplanetary spacecraft, and meet a 2028 window that leaves almost no schedule margin -- the kind of stacked technical risk that has humbled far more experienced contractors.

The subtext is a billionaire space race. Schmidt poured personal capital into Relativity and took the chairman role specifically to chase Mars; Musk has spent two decades pointing SpaceX at the same destination. NASA just guaranteed the two will be measured against each other directly, with a government science mission as the scoreboard.

For the broader market, the pick is another data point that space has become an investable, commercially financed frontier rather than a government monopoly. After SpaceX's record IPO reopened the capital markets for space, NASA handing Mars to a venture-backed challenger tells founders and LPs that the demand side -- not just the capital side -- is real.

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Originally reported by TechCrunch. Analysis and editorial commentary by Value Add Pulse.

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@Trace_Cohenยทt@nyvp.com